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Adaptive Strategy – How to Understand and Respond to Industry Changes that can Grow (or Ruin) Your Business
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When I guest lecture with the MBA students at the University of St. Thomas, I often begin with a question: “What do the following have in common?” “They are all extinct!” comes the response quickly. “Why?” I say. “Why are they extinct?” “Because they failed to adapt.” “Adapt to what?” I tease. With a…