Problems We Solve
Clients come to Line of Sight Group for all kinds of reasons, but it typically starts with a business challenge or strategic priority. We find that these fall into three main groups – Focus. Grow. Protect.
- How is the industry landscape changing? How can we outsmart the competition by recognizing ‘white space’ opportunities for new products and markets we can move into?
- Where do customers feel we deliver the most value? The least?
- How big is the opportunity? Can we play? Can we win?
- What product features/benefits are critical now or coming at us soon?
- How do customers perceive us versus our competition?
- What are our future opportunities given the industry structure and forces, and the ever changing/evolving needs of our customers?
“The first step in a growth policy is not to decide where and how to grow. It is to decide what to abandon. In order to grow, a business must have a systematic policy to get rid of the outgrown, the obsolete, the unproductive.” – Peter Drucker
Our Services
Intelligence Services. Systematic ‘big-picture’ monitoring and future-based analysis of your external environment to detect patterns that give you early warning on opportunities and threats. This ‘big-data’ approach enables you to dive deeper into identified opportunities and threats, and stay ahead of your fast-paced external environment. Powered by our dedicated analysts and Intelligence2Day, our market and competitive intelligence platform
CI Program Development. Resources, tools, processes, skill development…everything you need to develop your own internal intelligence capabilities
Analysis Services. Competitive, market and industry analysis. Project-based ‘deep-dives’ into your immediate business challenges. Deep data collection, proven analysis techniques and an unbiased perspective give you a “line-of-sight” into the critical issues impacting your business and the confidence to make the right bets and moves – ahead of the competition
Positioning Battlecards. These positioning tools help your sales and marketing teams inform and consistently articulate differences between your own value proposition and that of the competition. In short, they bring to action the data and insights from your industry and competitive analysis to help your sales force gain and retain more business
Feedback on your Strategies. Win/Loss Analysis is A feedback mechanism designed to help you understand the factors behind B2B customer and prospect buying decisions. This is done through objective and unbiased feedback directly from decision makers. Provides insight into how your value proposition compares in the market and resonates with buyers, enabling you to make strategic adjustments
Methodology
Our methodology combines business desk research with direct expert human interviews to help you learn the details and context behind the press release.
- Low profile approach
- Objective, unbiased perspective
- Triangulated across sources for a high degree of accuracy
Engagement
It starts with listening…understanding your business and research objectives. Next we co-develop your target watchlists and the key topics and questions behind those objectives.
Our collection strategies are guided by those key topics and our analysis and reporting of findings bring it back to those original objectives to tell the story behid the data.
Along the way, regular status updates and check-ins keep you informed on timelines, progress and endpoints.
Case Studies
Every organization has unique challenges. In the end, investment in research and strategic knowledge must have economic value, it must result in savings or new revenue and create a return on that investment for you and your organization.
Identifying opportunities before your competitors do, closing gaps, mitigating risks…are examples of benefits that have real costs and revenues associated with them.
Our case studies illustrate how we have applied our sources and methods to unique challenges in firms across industries to deliver value and a positive ROI.