Set Youself Apart!

“Strategy is about setting yourself apart from the competition.”

– Michael Porter

Dare to be Different!

See Beyond, Move Ahead!

Line of Sight Group provides strategic insight and guidance to help you grow your business while managing strategic risk

Some of the clients who have entrusted us to provide insights to grow and manage their business…

Focus

Prioritize what brings value to customers and do less of what doesn’t

Grow

Drive sustainable growth using the right set of capabilities that are aligned to customer needs and difficult for competitors to duplicate

Protect \ Innovate

Continue to work hard at what you do well while achieving growth by acquiring market share at the expense of competitors

Tailored Solutions for Your Unique Vision

  • Competitive and Market Intelligence: Systematic environmental scanning to help you identify, track and focus on the most important opportunities and threats facing your business
  • Competitive and Industry Analysis: Project-based hypothesis testing and decision support based on your specific and immediate business challenges
  • Exploratory Research. Low-profile concept testing and opportunity exploration without sending signals to the market
  • Battlecards: Positioning tools to help your sales and marketing teams inform and consistently articulate differences between your value proposition and your competitors’
  • Win/Loss Analysis: Direct customer and prospect feedback designed to help you understand the factors behind buying decisions
  • Competitive Insights Program Development: Knowledge and skills transfer to your team to enable and elevate your internal CI program

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Experience and Professional Expertise That Drives Success

We are experts at separating the signals from the noise and connecting the dots to provide a clear and accurate picture of your competitive and market landscape.

Effectively positioned close to your strategic decision making

More than data and information – we provide insights, strategic options and considerations for action.

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Extend Your Insights Capabilities

Why Choose Line of Sight Group?

We’ve been in the trenches! Unlike many consultants who have only an outside perspective, we have actually built and managed competitive and market insights functions.

On-Demand Expertise

  • We provide experienced analysts with skill sets your team may not have or have time to develop
  • Extend your ability to serve your stakeholders when needed -f ull or part-time
  • No hiring, onboarding, training, managing internal staff

World-Class Technology

  • We bring the world’s leading competitive and market intelligence platform
  • Efficient, sharable, findable knowledge base
  • Collaborative repository for all your competitive and market information
  • Reporting, analytics, heat maps, etc.

Human Intelligence

  • We combine business desk research with direct expert human interviews to help you understand the nuance behind the press release
  • Low profile approach
  • Objective, unbiased perspective
  • Triangulated across sources for a high degree of accuracy

What Do Our Clients Say? Just Ask Them…

“A perfect snapshot for our senior executive’s time…”

“Our team is very impressed with the content you are providing! Our senior management team finds the monthly newsletter to be a perfect snapshot for their time.”

Senior Vice President – Business Development Health Care
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“Our business has experienced significant growth…”

“We engaged Line of Sight to help create and build competitive intelligence competency. They assisted with product design, market positioning, sales and new product development. Since then, our business has experienced significant growth. The insight provided by Line of Sight contributed to that strategic advancement and growth.”

Chief Product and Strategy Officer – Health Insurance Company
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“We appreciate you so much!!”

Erin – this is FANTASTIC!!  Thank you for shifting to tell the story of the ‘future of work’ as it changes through the pandemic.  We appreciate you so much!!

Research Associate – Education Services Industry
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“Thanks for being a member of our team!!”

Thank you Rachele!! Appreciate you being so on top of things and for always being our eyes and ears. We can get so focused on what is in front of us at the moment, and it helps to have you thinking more broadly and about the future – not just the ‘here and now’ chaos.

We recently had feedback in a meeting that the Weekly Competitive Updates are ‘awesome’ and ‘really helpful’!

You really do an incredible job compiling everything so concisely (and so timely!). Thanks for being a member of our team!!

Sales Executive – Health Care Medical Devices
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“You have spoiled us…”

“Thank you Steve – as usual, you and the LoSG team did a great job for us – we really do appreciate your attentiveness to our information needs… I realize that this is challenging work – but you have spoiled us – we have the utmost confidence in you and your team…”

VP Product Management
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“Our market share is growing…”

“We were collecting feedback on why we won and lost clients, but it was an internal perspective, so we engaged Line of Sight. The result: We are now achieving the industry’s best client retention and acquisition levels, and our market share is growing.”

Vice President – Sales Manufacturing
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Very concise, organized, and thorough.

Rachele – as always, so incredibly well done. Thank you for all you do for us and these weekly updates. So easy to read and provides me with the exact amount of info required for a high level view of what’s happening across the market. Very concise, organized, and thorough.

Market Development Manager – Health Care Industry
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“The reports are spot-on and appropriate for our senior leadership team…”

“Each year, our objectives shift a bit so the LoSG team goes through a planning process with us to make sure that we are looking at the correct markets, capturing the right information and communicating it effectively to the executive team. We appreciate their knowledge of the market as well as the quality – the reports are spot-on and appropriate for our senior leadership team.”

VP Market Research – Health Insurance Industry
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“I can’t tell you how many kudos I got for this project — and YOU did all the work!”

THANK YOU! AMAZING PRESENTATION!!!
“Hi Steve, Hi Jennifer,
You were amazing!! Great presentation overall and also great insights and texture, and nuances presented for the Executive Summary and answers to their questions. Great attendance too.

THANK YOU!!! You have made this study a great success!!!”

Competitive Intelligence Manager – Health Services Industry
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“I wouldn’t know where I’d go…”

“I wouldn’t know where to go for the type of work that LoSG conducts for us. I realize there are other firms available, but to execute the study like Line of Sight Group does (which requires capturing sensitive info) — I just don’t know of other firms that would have the expertise and would be willing to execute in the manner Line of Sight does. I think Line of Sight is one of a kind in this respect.”

Chief Product and Strategy Officer – Health Services
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“This has already adjusted my direction”

Steve,

Thanks – this is amazing – and has already adjusted the direction I was thinking of going.

Can’t wait to see what else you reveal!

Thanks!

Lead User Experience Designer – Health Care

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“LoSG is quick and nimble and acted as an extension of our team…”

“We like the fact that LoSG is quick and nimble and has acted as an extension of our team when needed. In addition, they took the time to come onsite and understand our clients’ needs directly.”

CI/Market Research Team – National Retailer
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“I won a team award for CI in Marketing”

Subject: Thank You

Hello,

I just wanted to let you both know that yesterday I won a team award for CI in Marketing, and a big reason is because of all the hard work that LoSG has done and the partnership you’ve had with us. I just wanted to thank you and let you know how appreciated you are!!! You’re the best Rachele – you do such fantastic work!!!

Sincerely,

Market Research Analyst | Strategy & Marketing Analytics
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“Line of Sight provided a detailed picture of the new capability…”

“Our primary competitor had signaled its intent to launch a new product design and ordering system, and we needed to know if it would leapfrog our own. Through interviews with suppliers, customers, and other stakeholders, Line of Sight provided a detailed picture of the new capability and we responded confidently.”

Vice President Marketing – Manufacturing
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“We are receiving the best care, quality information, and insights…”

“Line of Sight’s knowledge/expertise of the financial services industry assures me that we are receiving the best care, quality information, and insights — I don’t believe we could achieve this level of expertise and project execution elsewhere.”

Chief Marketing Officer
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Start outwitting, outmaneuvering and outperforming your competition today!

Let’s start a conversation about what it looks like when you are truly different than your competition!

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