Artificial Intelligence (AI) has emerged as a radically disruptive technology, with many companies reporting that AI has helped them cut costs and improve productivity. According to a recent McKinsey survey, the adoption of AI has surged to 72% of respondent organizations with half of these organizations leveraging AI for two or more business functions – most often in Marketing and Sales.
As a result, more Intelligence professionals are seeking to understand how they can differentiate themselves in a way that enhances their value to their organizations.
This article, published in the Spring edition of the SCIP i_Mag, discusses the risk from AI and how intelligence professionals can shift their value proposition away from low-value activities and towards high-value ones. Providing only data and information to the organization is being replaced quickly. On the other hand, embedded analysts who understand the use of context can deliver the ‘So What’ – the true insights and implications for the organization that help managers make strategic decisions. By doing so, they mitigate the risk of replacement by AI.
See the full article on page 24 to 29 in the magazine: I_MAG Spring 2025 Edition