YOUR ROLE

Line of Sight Group’s clients are seeking that extra bit of insight into the markets, customers, and products for which they are responsible. And we take that collaboration seriously – we believe in starting where YOU are, and creating solutions that make sense.

For instance, a product manager may be focused on building new products within an existing market. But a business development manager needs to mine the landscape to see where gaps exist, and where brand new customers may be underserved.

So, let’s talk about your role and relationship to the customer or which industry you serve, and we’ll tell you a bit about where we’ve been.

Whether you are involved in growing your business by penetrating existing markets and customers, developing new products and markets or involved in gaining new customers and needed capabilities through partnerships, mergers and acquisitions, Line of Sight Group can provide the objective analysis, insight and options you need to make confident decisions.

“Our market share is growing…”

“We were collecting feedback on why we won and lost clients, but it was an internal perspective, so we engaged Line of Sight. The result: We are now achieving the industry’s best client retention and acquisition levels, and our market share is growing.”

Vice President – Sales Manufacturing

“Line of Sight provided a detailed picture of the new capability…”

“Our primary competitor had signaled its intent to launch a new product design and ordering system, and we needed to know if it would leapfrog our own. Through interviews with suppliers, customers, and other stakeholders, Line of Sight provided a detailed picture of the new capability and we responded confidently.”

Vice President Marketing – Manufacturing

“We appreciate you so much!!”

Erin – this is FANTASTIC!!  Thank you for shifting to tell the story of the ‘future of work’ as it changes through the pandemic.  We appreciate you so much!!

Research Associate - Education Services Industry

“Our business has experienced significant growth…”

“We engaged Line of Sight to help create and build competitive intelligence competency. They assisted with product design, market positioning, sales and new product development. Since then, our business has experienced significant growth. The insight provided by Line of Sight contributed to that strategic advancement and growth.”

Chief Product and Strategy Officer – Health Insurance Company

“LoSG is quick and nimble and acted as an extension of our team…”

“We like the fact that LoSG is quick and nimble and has acted as an extension of our team when needed. In addition, they took the time to come onsite and understand our clients’ needs directly.”

CI/Market Research Team – National Retailer

Very concise, organized, and thorough.

Kristi – as always, so incredibly well done. Thank you for all you do for us and these weekly updates. So easy to read and provides me with the exact amount of info required for a high level view of what’s happening across the market. Very concise, organized, and thorough.

Market Development Manager - Health Care Industry

“I can’t tell you how many kudos I got for this project — and YOU did all the work!”

THANK YOU! AMAZING PRESENTATION!!!
“Hi Steve, Hi Jennifer,
You were amazing!! Great presentation overall and also great insights and texture, and nuances presented for the Executive Summary and answers to their questions. Great attendance too.

THANK YOU!!! You have made this study a great success!!!”

Competitive Intelligence Manager - Health Services Industry

“The reports are spot-on and appropriate for our senior leadership team…”

“Each year, our objectives shift a bit so the LoSG team goes through a planning process with us to make sure that we are looking at the correct markets, capturing the right information and communicating it effectively to the executive team. We appreciate their knowledge of the market as well as the quality – the reports are spot-on and appropriate for our senior leadership team.”

VP Market Research – Health Insurance Industry

“I won a team award for CI in Marketing”

Subject: Thank You

Hello,

I just wanted to let you both know that yesterday I won a team award for CI in Marketing, and a big reason is because of all the hard work that LoSG has done and the partnership you’ve had with us. I just wanted to thank you and let you know how appreciated you are!!! You’re the best Kristi – you do such fantastic work!!!

Sincerely,

Market Research Analyst | Strategy & Marketing Analytics

“We are receiving the best care, quality information, and insights…”

“Line of Sight’s knowledge/expertise of the financial services industry assures me that we are receiving the best care, quality information, and insights — I don’t believe we could achieve this level of expertise and project execution elsewhere.”

Chief Marketing Officer

“A perfect snapshot for our senior executive’s time…”

“Our team is very impressed with the content you are providing! Our senior management team finds the monthly newsletter to be a perfect snapshot for their time.”

Senior Vice President – Business Development Health Care

“You have spoiled us…”

“Thank you Steve – as usual, you and the LoSG team did a great job for us – we really do appreciate your attentiveness to our information needs… I realize that this is challenging work – but you have spoiled us – we have the utmost confidence in you and your team…”

VP Product Management

“I wouldn’t know where I’d go…”

“I wouldn’t know where to go for the type of work that LoSG conducts for us. I realize there are other firms available, but to execute the study like Line of Sight Group does (which requires capturing sensitive info) — I just don’t know of other firms that would have the expertise and would be willing to execute in the manner Line of Sight does. I think Line of Sight is one of a kind in this respect.”

Chief Product and Strategy Officer – Health Services

MARKET PENETRATION

Your responsibility is to grow your organization by fulfilling the needs of your core customers and prospects. You out-perform the competition ‘in the trenches’ by being the best at connecting with your customers. You provide the products/services, brand messaging, sales approach and customer experience that are both unique from the competition AND best meet the needs of your customers and prospects.

(Click on the links to see case studies aligned with your role; we've chosen just a few to highlight.)

PRODUCT INNOVATION

Your responsibility involves developing new products and innovations that enable your organization to grow. You outsmart the competition by understanding how customer needs are evolving and what product opportunities exist, and by developing products that meet those needs.   

(Click on the links to see case studies aligned with your role; we've chosen just a few to highlight.)

MARKET DEVELOPMENT

Your responsibility is to grow your organization by serving new groups of customers. You are seeing where markets are going and where your organization has a competitive advantage in serving them. You out-maneuver the competition by aligning your organization’s products and services to fill the "white space" you’ve identified in these new and underserved markets.

(Click on the links to see case studies aligned with your role; we've chosen just a few to highlight.)

PARTNERSHIPS, MERGERS & ACQUISITIONS

Your responsibility is to grow your business by making smart acquisitions or forming effective partnerships. You identify organizations with the right assets, capabilities, customers or other qualities that will result in synergy and greater value, and create the deal.

(Click on the links to see case studies aligned with your role; we've chosen just a few to highlight.)