Line of Sight Group’s clients are seeking that extra bit of insight into the markets, customers, and products for which they are responsible. And we take that collaboration seriously – we believe in starting where YOU are, and creating solutions that make sense.
For instance, a product manager may be focused on building new products within an existing market. But a business development manager needs to mine the landscape to see where gaps exist, and where brand new customers may be underserved.
So, let’s talk about your role and relationship to the customer or which industry you serve, and we’ll tell you a bit about where we’ve been.
Whether you are involved in growing your business by penetrating existing markets and customers, developing new products and markets or involved in gaining new customers and needed capabilities through partnerships, mergers and acquisitions, Line of Sight Group can provide the objective analysis, insight and options you need to make confident decisions.
MARKET PENETRATION
Your responsibility is to grow your organization by fulfilling the needs of your core customers and prospects. You out-perform the competition ‘in the trenches’ by being the best at connecting with your customers. You provide the products/services, brand messaging, sales approach and customer experience that are both unique from the competition AND best meet the needs of your customers and prospects.
(Click on the links to see case studies aligned with your role; we've chosen just a few to highlight.)
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- Product managers
- Sales managers
- Channel managers
- Marketing managers
- Operations managers
- Customer experience managers
- Risk managers
PRODUCT INNOVATION
Your responsibility involves developing new products and innovations that enable your organization to grow. You outsmart the competition by understanding how customer needs are evolving and what product opportunities exist, and by developing products that meet those needs.
(Click on the links to see case studies aligned with your role; we've chosen just a few to highlight.)
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- Product developers
- Innovation team leaders
- Product managers
MARKET DEVELOPMENT
Your responsibility is to grow your organization by serving new groups of customers. You are seeing where markets are going and where your organization has a competitive advantage in serving them. You out-maneuver the competition by aligning your organization’s products and services to fill the "white space" you’ve identified in these new and underserved markets.
(Click on the links to see case studies aligned with your role; we've chosen just a few to highlight.)
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- Business development managers
- Market development managers
- Strategic partnership managers
PARTNERSHIPS, MERGERS & ACQUISITIONS
Your responsibility is to grow your business by making smart acquisitions or forming effective partnerships. You identify organizations with the right assets, capabilities, customers or other qualities that will result in synergy and greater value, and create the deal.
(Click on the links to see case studies aligned with your role; we've chosen just a few to highlight.)
- Finance managers
- Strategic partnership managers
- Chief executive officers