Steve Schulz

  • Our 20th Anniversary: Reflecting back

    It seems like yesterday when I started Line of Sight…how quickly 20 years have gone! As I sit here and reflect, I can’t help but think “wow do I have a lot to be thankful for!” From the people with whom I crossed paths early on and came with me on this journey, to…

  • Exploring the Breadth of Intelligence Program Applications

    One of the changes we’ve observed since 2020 and the emergence of the COVID pandemic has been an increase in demand from business organizations for ways to systematically monitor and act on changes in their external environment (i.e. markets, competition and change drivers). While the onslaught of the pandemic was, of course, an extreme…

  • Utilizing Planned Opportunism to Prepare for the Future

    With the U.S. and global society beginning to open up following the pandemic, the idea of ‘Planned Opportunism’ is a concept that organizations can use to quickly take advantage of new opportunities and jump ahead of their competition. As defined by Vijay Govindarajan, Coxe Distinguished Professor at Dartmouth College’s Tuck School of Business, “Planned…

  • Adapting your business to the post pandemic world

    The return to normal is imminent. Vaccines are rolling out. Roadways, parks, stores and office buildings are bustling with activity. As we leap back to “normal,” it’s important to not simply dust off old strategies or programs designed for the pre-pandemic world. Rather, your time will be well spent evaluating the changed landscape around…

  • Note to clients, partners and friends re: coronavirus

    Dear clients, business partners and friends of Line of Sight Group  Obviously, we are living through extraordinary times. Over the past three weeks, we’ve seen dramatic changes in our basic way of life: rising cases of the deadly coronavirus, financial system meltdown, panic consumer buying, cancelled events, schools closed…and general confusion.  We would like…

  • PDMA Attendees Well Represented on the Product Lifecycle Curve

    It was great to see and meet everyone at the international PDMA conference this week in Atlanta. Thanks to all who participated in our ‘research project’ to document and visualize where attendee’s products and/or companies reside on the product lifecycle curve. Overall, there was a broad and fairly even distribution of where attendees placed…

  • External vs. Internal: The Difference between Strategy and Planning

    As we enter the first days of October here in Minnesota, the leaves are turning, football is back and our clients are diving deep into their strategic planning for 2017. When the concept of strategic planning arrived in the business world in the mid-1960’s, corporate leaders embraced it as “the one best way’ to…

  • Getting it Right with This Year’s Strategic Planning Process

    While August can be a time to catch one’s breath and take a vacation day or two, corporate executives know that the annual strategic planning season is right around the corner with its team meetings, long days, spreadsheets and budgets. So before the mad rush of planning begins, I’d like to reflect on possibly…

  • The Challenge of Being Different

    In a past life, I held the position of a product manager for a company that was the leader in a substantial and mature industry. As a product manager, I learned many things: First I learned that the product manager role in any organization is extremely hard work and not for the faint of…

  • Profiting From Change: How Some Health Care Organizations Are Navigating Industry Chaos

    For every industry there is a ‘current state’ and a ‘future state’. The space between them is called ‘change’….and in an industry like health care, the term ‘chaos’ is more appropriate.  This chaos can represent either opportunity or threat, depending on an organization’s ability to understand and respond by making the right decisions and…