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Competing through Intelligence – The Journey to a More Proactive Strategy
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In my observation over the years in leading market research and intelligence efforts within organizations and then supporting them in a consulting role, I’ve observed how organizations tend to migrate along a ‘continuum’, based on their experience and skills in making data-driven strategic decisions. Phase 1: Surprise! The initial realization that organizations need better…
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All Roads Lead to Services When Competing in Technology
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Disruption has always been the norm in the technology industry. As all industries embrace waves upon waves of new technology…initially in the Cloud and with Mobility, then Analytics and Big Data, and now Artificial Intelligence, and Virtual Reality to name a few. Along with all of these advances also comes disruption. Looking at the…
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Creating a Clear Line of Sight Through Inputs, Strategy and Execution
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Last week Line of Sight Group delivered a presentation to the local chapter of the Product Development and Management Association (PDMA) entitled, “The Intersection of Strategy and Product Development/Management.” The event was held at Padilla in Minneapolis and attended by 50 product management and strategy practitioners. Line of Sight Group Founder and President, Steve…
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To Increase CX (and Revenue), This Lender Gave Customers a Blank Check
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Line of Sight Group constantly engages in activities to keep abreast of trends in innovation, customer experience, sales methods, service adoption and business model transformation. One trend we have noticed are the parallels in the disciplines of product management, service design and customer experience. Over the past few weeks, we have attended events and…
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Line of Sight’s Competitive Intelligence System Now SCIP Endorsed
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Line of Sight Group is proud to announce that our Market-i Competitive Intelligence System has been recognized as a SCIP “Endorsed” product! Strategic and Competitive Intelligence Professionals (SCIP) is the nonprofit Association representing the Integrated Intelligence industry internationally for over 32 years. What makes our system unique? Prior to launching Line of Sight Group…
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Cargill Uses Competitive Intelligence to Sharpen its Global Customer Experience Program
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One of the ways that Line of Sight Group keeps abreast of key marketplace trends is to attend industry association events. We recently attended an American Marketing Association (AMA) meeting that examined Cargill’s global customer experience model which is deployed to create consistently positive customer experiences despite a wide diversity of customers, products, geographies…
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Bob and Jerry on Competing in Healthcare
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For the past several weeks, we have been busily reading the myriad articles and forecasts on Healthcare (HC) trends for 2017. There was even an article about all of the other articles. With trends like a dramatically changing regulatory environment, continued momentum in HC consumerism, advances moving big data and analytics into cognitive computing…
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How do election results change my company’s strategic, business, and product plan assumptions?
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Were your strategic, business, and product plan assumptions based on one candidate winning or did you have scenarios for either outcome? Did you have a scenario in which one party would control the Presidency, House of Representatives and the Senate? How dependent were your strategy decisions on U.S. trade policy, corporate and individual tax…
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OUR STRATEGY ISN’T WORKING
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Our strategy doesn’t seem to be working. What’s wrong? When company and business unit leaders or product and market managers share this question with me I answer with the following question: Is it your strategy, strategy execution or both? In most cases, they don’t know, so I take them down a path of a…
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Disruption and Innovation – Two Sides of the Same Coin
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Last week, Line of Sight Group attended the Product Development Management Association (PDMA) Annual Conference in Atlanta. Line of Sight Group was also an event sponsor. This is one of the ways that we keep a pulse on the opportunities and threats faced by the industries, companies and roles that we serve. We did…