Gratitude is emerging as a dominant change adults want, once the pandemic and other major changes of 2020 are over, according to an ongoing study from Ignite360. The emergence of the gratitude sentiment is an example of a societal change driver. Author Volpe insists that it’s time for action and companies must be proactive, rather than reactive. What opportunities and threats does it represent for your organization? How will your business respond? How will your marketing messages change?
Market and competitive intelligence capabilities, therefore, are more critical than ever. The Line of Sight Group team is thankful to work with customers who understand the power of data and insights! We are always ready to help!