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Using External Data to Excel at Pricing
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A study published last year in HBR, Forbes and Bain and Company’s own outlets looked at top-performing B2B companies (as defined by increased market share, self-described excellent pricing decisions and execution of regular price increases). The findings suggest that top performers are more likely to: Employ tailored pricing at the individual customer and product…
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Strategy as Learning – Why Your Strategy Should Be a Hypothesis You Constantly Adjust
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In the HBR article entitled “Your Strategy Should Be a Hypothesis You Constantly Adjust” (link below) authors Edmondson and Verdin examine two cases of recent business failure: Wells Fargo’s and Volkswagen, and discuss the concept of ‘strategy as learning’. In both cases, the companies’ strategies were viewed by their top executives as analytically sound,…
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Line of Sight Group: Proud Sponsors of PDMA ProductCamp Twin Cities 2018
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The count-down begins for ProductCamp Twin Cities 2018 at The Nerdery in Bloomington, Minnesota! This is another great opportunity for Line of Sight Group to keep a pulse on the needs of product managers, by attending and sponsoring local events. ProductCamp is a user-driven “unconference” that brings together people who are passionate about products and…
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Using Analytics to Stay Ahead of the Competition
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“As product strategists aiming to launch a new product or gain market share with a new enhancement, it is critical to be first to the finish line. The risk of losing the race can be in the millions of dollars and devastating to careers.” – Steve Schulz, Line of Sight Group President and Founder…
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SCIP Minnesota Presents: A Panel Discussion with Line of Sight Group, PDMA & CXPA Practitioners
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Line of Sight Group is proud to be part of SCIP Minnesota’s panel discussion later this month. President and Founder Steve Schulz will join other top experts in the competitive intelligence, product management, and customer experience arenas. The discussion will touch on and provide insight on common challenges, including the type of intelligence leadership…
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Creating a Clear Line of Sight Through Inputs, Strategy and Execution
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Last week Line of Sight Group delivered a presentation to the local chapter of the Product Development and Management Association (PDMA) entitled, “The Intersection of Strategy and Product Development/Management.” The event was held at Padilla in Minneapolis and attended by 50 product management and strategy practitioners. Line of Sight Group Founder and President, Steve…
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Identifying and Connecting the Dots at the Product Conf 2017
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On Monday, Line of Sight Group attended the Product Conf 2017 put on by DevJam at the History Center in St. Paul. This year’s theme was “Product Chemistry.” There were several tracks of presentations focused on product management, business-based architecture, development operations, customer experience and user-selected topics. We jumped around to take in at…
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Line of Sight’s Competitive Intelligence System Now SCIP Endorsed
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Line of Sight Group is proud to announce that our Market-i Competitive Intelligence System has been recognized as a SCIP “Endorsed” product! Strategic and Competitive Intelligence Professionals (SCIP) is the nonprofit Association representing the Integrated Intelligence industry internationally for over 32 years. What makes our system unique? Prior to launching Line of Sight Group…
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Disruption and Innovation – Two Sides of the Same Coin
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Last week, Line of Sight Group attended the Product Development Management Association (PDMA) Annual Conference in Atlanta. Line of Sight Group was also an event sponsor. This is one of the ways that we keep a pulse on the opportunities and threats faced by the industries, companies and roles that we serve. We did…