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Celebrating with the Twins for the Win!
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Our team gathered this week to celebrate our 20 years in business. We kicked it off watching the Twins win in a 10th inning walk-off. Go Buxton! Thank you to our partners at Comintelli for joining us! Next up: SCIP Intellicon conference. Visit us at booth 308! https://www.scip.org/page/SCIP-IntelliCon2022-Competitive-Intelligence-Conference
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Grateful for You!
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As we celebrate 20 years in business this holiday season, our thoughts turn to those who helped shape our business over the years. We have accomplished amazing things together and we are incredibly thankful for your partnership – either now or in the past. Attached is a card to say thank you! In the…
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With Gratitude from Line of Sight Group
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Gratitude is emerging as a dominant change adults want, once the pandemic and other major changes of 2020 are over, according to an ongoing study from Ignite360. The emergence of the gratitude sentiment is an example of a societal change driver. Author Volpe insists that it’s time for action and companies must be proactive, rather than reactive. What opportunities…
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Adaptive Strategy – How to Understand and Respond to Industry Changes that can Grow (or Ruin) Your Business
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When I guest lecture with the MBA students at the University of St. Thomas, I often begin with a question: “What do the following have in common?” “They are all extinct!” comes the response quickly. “Why?” I say. “Why are they extinct?” “Because they failed to adapt.” “Adapt to what?” I tease. With a…
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Line of Sight Client Wins Award
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Last week, one of Line of Sight’s clients won an award for her contributions to her company’s market insights and competitive strategy initiatives. Melissa works at a large, multinational organization in our healthcare vertical market, and leads the market research efforts at one of their main divisions. We assist her in collection, analysis and…
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Hope is Not a Strategy
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In mid -March of this year, when the coronavirus began shutting down schools, businesses and our normal way of life, the Minneapolis Star Tribune ran an interview with Michael Osterholm, director of the Center for Infectious Disease Research and Policy at the University of Minnesota. In it, Osterholm discussed some of the frustrations of…
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Supporting Those Calling for Change
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In the wake of the death of George Floyd on May 25th and the ensuing protests and riots in our hometown of Minneapolis/St. Paul, some of our clients around the country are taking time this week to hold sessions with their employees to reflect on the systematic racial injustice in our country. We…
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Using External Data to Excel at Pricing
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A study published last year in HBR, Forbes and Bain and Company’s own outlets looked at top-performing B2B companies (as defined by increased market share, self-described excellent pricing decisions and execution of regular price increases). The findings suggest that top performers are more likely to: Employ tailored pricing at the individual customer and product…
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Successful Presentation at SCIP 2019
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Our joint presentation with Michelle Volesko Brewer from Wolters Kluwer was a resounding success on Wednesday, based on participant surveys. About 30 participants learned about and shared experiences with Managing Complex CI Projects. This session focused more on the ‘Art’ of the role of strategy professionals rather than the ‘science’. Key Best Practice themes…
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Strategy as Learning – Why Your Strategy Should Be a Hypothesis You Constantly Adjust
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In the HBR article entitled “Your Strategy Should Be a Hypothesis You Constantly Adjust” (link below) authors Edmondson and Verdin examine two cases of recent business failure: Wells Fargo’s and Volkswagen, and discuss the concept of ‘strategy as learning’. In both cases, the companies’ strategies were viewed by their top executives as analytically sound,…