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SCIP Minnesota Presents: A Panel Discussion with Line of Sight Group, PDMA & CXPA Practitioners
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Line of Sight Group is proud to be part of SCIP Minnesota’s panel discussion later this month. President and Founder Steve Schulz will join other top experts in the competitive intelligence, product management, and customer experience arenas. The discussion will touch on and provide insight on common challenges, including the type of intelligence leadership…
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All Roads Lead to Services When Competing in Technology
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Disruption has always been the norm in the technology industry. As all industries embrace waves upon waves of new technology…initially in the Cloud and with Mobility, then Analytics and Big Data, and now Artificial Intelligence, and Virtual Reality to name a few. Along with all of these advances also comes disruption. Looking at the…
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Line of Sight’s Competitive Intelligence System Now SCIP Endorsed
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Line of Sight Group is proud to announce that our Market-i Competitive Intelligence System has been recognized as a SCIP “Endorsed” product! Strategic and Competitive Intelligence Professionals (SCIP) is the nonprofit Association representing the Integrated Intelligence industry internationally for over 32 years. What makes our system unique? Prior to launching Line of Sight Group…
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Cargill Uses Competitive Intelligence to Sharpen its Global Customer Experience Program
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One of the ways that Line of Sight Group keeps abreast of key marketplace trends is to attend industry association events. We recently attended an American Marketing Association (AMA) meeting that examined Cargill’s global customer experience model which is deployed to create consistently positive customer experiences despite a wide diversity of customers, products, geographies…
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How do election results change my company’s strategic, business, and product plan assumptions?
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Were your strategic, business, and product plan assumptions based on one candidate winning or did you have scenarios for either outcome? Did you have a scenario in which one party would control the Presidency, House of Representatives and the Senate? How dependent were your strategy decisions on U.S. trade policy, corporate and individual tax…
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External vs. Internal: The Difference between Strategy and Planning
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As we enter the first days of October here in Minnesota, the leaves are turning, football is back and our clients are diving deep into their strategic planning for 2017. When the concept of strategic planning arrived in the business world in the mid-1960’s, corporate leaders embraced it as “the one best way’ to…
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Challenges in Education Services
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A series of recent blog posts by Maria Manning-Chapman, VP of Research, Education Services at the Technology Services Industry Association (TSIA) provide solid insight for the broader education services market. Manning-Chapman analyzes two sides of the customer adoption coin and points out that while providers of education services have been historically focused on revenue,…