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Strategic and Competitive Intelligence Tips and Techniques
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Last week, Line of Sight Group partnered with the Strategic & Competitive Intelligence Professionals (SCIP) Association to deliver a panel discussion to explore how various organizational roles define and use intelligence to formulate strategy and execute go-to-market initiatives. The panel consisted of practitioners from several industries and across several roles. There were panelists and…
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SCIP Minnesota Presents: A Panel Discussion with Line of Sight Group, PDMA & CXPA Practitioners
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Line of Sight Group is proud to be part of SCIP Minnesota’s panel discussion later this month. President and Founder Steve Schulz will join other top experts in the competitive intelligence, product management, and customer experience arenas. The discussion will touch on and provide insight on common challenges, including the type of intelligence leadership…
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When Listening to the Market, One Plus One Can Equal Three
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I was talking with someone recently who wanted to accomplish three specific tasks – gather market intelligence, create competitive profiles and send out newsletters. As we talked further, we discovered that the three tasks were closely related. The conversation then shifted to what intelligence was needed and how would it be used? In this…
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Pulling the Sales Intelligence Advantage Levers
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One of the major trends in B2B selling over the past few years has been for sales teams to employ a strategy similar to management consultants – challenge, provoke and question clients and prospects about the status quo while building a case for a more compelling future. This approach has proven to be effective…
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To Increase CX (and Revenue), This Lender Gave Customers a Blank Check
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Line of Sight Group constantly engages in activities to keep abreast of trends in innovation, customer experience, sales methods, service adoption and business model transformation. One trend we have noticed are the parallels in the disciplines of product management, service design and customer experience. Over the past few weeks, we have attended events and…
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Cargill Uses Competitive Intelligence to Sharpen its Global Customer Experience Program
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One of the ways that Line of Sight Group keeps abreast of key marketplace trends is to attend industry association events. We recently attended an American Marketing Association (AMA) meeting that examined Cargill’s global customer experience model which is deployed to create consistently positive customer experiences despite a wide diversity of customers, products, geographies…
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Bob and Jerry on Competing in Healthcare
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For the past several weeks, we have been busily reading the myriad articles and forecasts on Healthcare (HC) trends for 2017. There was even an article about all of the other articles. With trends like a dramatically changing regulatory environment, continued momentum in HC consumerism, advances moving big data and analytics into cognitive computing…
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Disruptive Forces in Financial Services
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Competition in Financial Services has always been intense amongst industry rivals. Increasingly, firms find themselves competing with Financial Technology (FinTech) start-ups going after a selective slice of the market with a disruptive offer. Many FinTech firms have billion dollar valuations, are flush with cash, and are leveraging low cost, cloud-based delivery models. While incumbent…
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Reflections on ATA 2016
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Line of Sight Group participated in the American Telemedicine Association (ATA) Annual Conference and Tradeshow held last month in Minneapolis. The annual gathering focused on telemedicine, digital, connected and mobile health. The event attracted 6,000 people, had 75 educational sessions and a trade show exhibit hall that featured 300 technology product and service providers.…
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SCIP 2016 Conference Thoughts
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Last month we had the opportunity to attend the Strategic and Competitive Intelligence Professionals’ (SCIP) annual international conference. The theme of this year’s conference was Collaborative Intelligence in a Networked World. Keynote speakers and breakout sessions focused on current and future disruptors to intelligence gathering – such as big data, predictive analytics, and artificial…