Last month we had the opportunity to attend the Strategic and Competitive Intelligence Professionals’ (SCIP) annual international conference. The theme of this year’s conference was Collaborative Intelligence in a Networked World. Keynote speakers and breakout sessions focused on current and future disruptors to intelligence gathering – such as big data, predictive analytics, and artificial intelligence. While it’s important to adapt and adopt to new technologies, one theme that was also present was the need for human analysis and interpretation.
Data aggregation tools and news feeds may simplify the data gathering process, but often times they simply lead to more “noise” or information overload. What does the data mean? What trends are we seeing? How does a competitor’s statement resonate with what they have said in the past, and could we have predicted that move?
At Line of Sight Group, our focus on customer intimacy and collaboration emphasizes this point. While we’re always updating our technology and data gathering processes, we understand the need for human analysis and that’s why we leverage our Integrated Strategic Analysis approach to our project and monitoring work