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Creating a Clear Line of Sight Through Inputs, Strategy and Execution
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Last week Line of Sight Group delivered a presentation to the local chapter of the Product Development and Management Association (PDMA) entitled, “The Intersection of Strategy and Product Development/Management.” The event was held at Padilla in Minneapolis and attended by 50 product management and strategy practitioners. Line of Sight Group Founder and President, Steve…
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To Increase CX (and Revenue), This Lender Gave Customers a Blank Check
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Line of Sight Group constantly engages in activities to keep abreast of trends in innovation, customer experience, sales methods, service adoption and business model transformation. One trend we have noticed are the parallels in the disciplines of product management, service design and customer experience. Over the past few weeks, we have attended events and…
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Line of Sight’s Competitive Intelligence System Now SCIP Endorsed
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Line of Sight Group is proud to announce that our Market-i Competitive Intelligence System has been recognized as a SCIP “Endorsed” product! Strategic and Competitive Intelligence Professionals (SCIP) is the nonprofit Association representing the Integrated Intelligence industry internationally for over 32 years. What makes our system unique? Prior to launching Line of Sight Group…
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Cargill Uses Competitive Intelligence to Sharpen its Global Customer Experience Program
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One of the ways that Line of Sight Group keeps abreast of key marketplace trends is to attend industry association events. We recently attended an American Marketing Association (AMA) meeting that examined Cargill’s global customer experience model which is deployed to create consistently positive customer experiences despite a wide diversity of customers, products, geographies…
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Bob and Jerry on Competing in Healthcare
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For the past several weeks, we have been busily reading the myriad articles and forecasts on Healthcare (HC) trends for 2017. There was even an article about all of the other articles. With trends like a dramatically changing regulatory environment, continued momentum in HC consumerism, advances moving big data and analytics into cognitive computing…
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How Stealth Technology Became a Silver Bullet
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Stealth technology provides the U.S. military with a dramatic competitive advantage in battle and as a deterrent to potential aggressors. Yet, its development nearly didn’t happen. The mathematical theories upon which stealth technology is based were actually developed by a Soviet scientist whose superiors were absolutely uninterested in his “crazy” theories and confusing equations. …
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OUR STRATEGY ISN’T WORKING
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Our strategy doesn’t seem to be working. What’s wrong? When company and business unit leaders or product and market managers share this question with me I answer with the following question: Is it your strategy, strategy execution or both? In most cases, they don’t know, so I take them down a path of a…
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Is it Time to Do Some Disrupting of Your Own?
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Much has been written about the fear of being disrupted. Maybe it is actually time to do a little disrupting of your own and strike fear into others. Here’s an example of a company thoroughly understanding their external environment, making a calculated move and capitalizing. The client was a successful, mid-tier player in a…
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Disruptive Forces in Financial Services
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Competition in Financial Services has always been intense amongst industry rivals. Increasingly, firms find themselves competing with Financial Technology (FinTech) start-ups going after a selective slice of the market with a disruptive offer. Many FinTech firms have billion dollar valuations, are flush with cash, and are leveraging low cost, cloud-based delivery models. While incumbent…
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The Challenge of Being Different
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In a past life, I held the position of a product manager for a company that was the leader in a substantial and mature industry. As a product manager, I learned many things: First I learned that the product manager role in any organization is extremely hard work and not for the faint of…