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When Listening to the Market, One Plus One Can Equal Three
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I was talking with someone recently who wanted to accomplish three specific tasks – gather market intelligence, create competitive profiles and send out newsletters. As we talked further, we discovered that the three tasks were closely related. The conversation then shifted to what intelligence was needed and how would it be used? In this…
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Competing through Intelligence – The Journey to a More Proactive Strategy
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In my observation over the years in leading market research and intelligence efforts within organizations and then supporting them in a consulting role, I’ve observed how organizations tend to migrate along a ‘continuum’, based on their experience and skills in making data-driven strategic decisions. Phase 1: Surprise! The initial realization that organizations need better…
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Pulling the Sales Intelligence Advantage Levers
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One of the major trends in B2B selling over the past few years has been for sales teams to employ a strategy similar to management consultants – challenge, provoke and question clients and prospects about the status quo while building a case for a more compelling future. This approach has proven to be effective…
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Creating a Clear Line of Sight Through Inputs, Strategy and Execution
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Last week Line of Sight Group delivered a presentation to the local chapter of the Product Development and Management Association (PDMA) entitled, “The Intersection of Strategy and Product Development/Management.” The event was held at Padilla in Minneapolis and attended by 50 product management and strategy practitioners. Line of Sight Group Founder and President, Steve…
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Identifying and Connecting the Dots at the Product Conf 2017
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On Monday, Line of Sight Group attended the Product Conf 2017 put on by DevJam at the History Center in St. Paul. This year’s theme was “Product Chemistry.” There were several tracks of presentations focused on product management, business-based architecture, development operations, customer experience and user-selected topics. We jumped around to take in at…
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To Increase CX (and Revenue), This Lender Gave Customers a Blank Check
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Line of Sight Group constantly engages in activities to keep abreast of trends in innovation, customer experience, sales methods, service adoption and business model transformation. One trend we have noticed are the parallels in the disciplines of product management, service design and customer experience. Over the past few weeks, we have attended events and…
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Line of Sight’s Competitive Intelligence System Now SCIP Endorsed
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Line of Sight Group is proud to announce that our Market-i Competitive Intelligence System has been recognized as a SCIP “Endorsed” product! Strategic and Competitive Intelligence Professionals (SCIP) is the nonprofit Association representing the Integrated Intelligence industry internationally for over 32 years. What makes our system unique? Prior to launching Line of Sight Group…
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Cargill Uses Competitive Intelligence to Sharpen its Global Customer Experience Program
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One of the ways that Line of Sight Group keeps abreast of key marketplace trends is to attend industry association events. We recently attended an American Marketing Association (AMA) meeting that examined Cargill’s global customer experience model which is deployed to create consistently positive customer experiences despite a wide diversity of customers, products, geographies…
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Clarity at the Intersection of Product Management/Development and Analytics
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Last Wednesday, Line of Sight Group attended the PDMA MN Chapter Meeting entitled, “The Intersection of Product Management/Development and Analytics.” There was networking, a tour of Optum including their version of the “Big Board” to monitor data and trends worldwide, and a panel moderated by Dave Mathias that included practitioners Kristen Womack, Jasmine Russell,…
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External vs. Internal: The Difference between Strategy and Planning
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As we enter the first days of October here in Minnesota, the leaves are turning, football is back and our clients are diving deep into their strategic planning for 2017. When the concept of strategic planning arrived in the business world in the mid-1960’s, corporate leaders embraced it as “the one best way’ to…