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Note to clients, partners and friends re: coronavirus
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Dear clients, business partners and friends of Line of Sight Group Obviously, we are living through extraordinary times. Over the past three weeks, we’ve seen dramatic changes in our basic way of life: rising cases of the deadly coronavirus, financial system meltdown, panic consumer buying, cancelled events, schools closed…and general confusion. We would like…
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Successful Presentation at SCIP 2019
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Our joint presentation with Michelle Volesko Brewer from Wolters Kluwer was a resounding success on Wednesday, based on participant surveys. About 30 participants learned about and shared experiences with Managing Complex CI Projects. This session focused more on the ‘Art’ of the role of strategy professionals rather than the ‘science’. Key Best Practice themes…
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Strategy as Learning – Why Your Strategy Should Be a Hypothesis You Constantly Adjust
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In the HBR article entitled “Your Strategy Should Be a Hypothesis You Constantly Adjust” (link below) authors Edmondson and Verdin examine two cases of recent business failure: Wells Fargo’s and Volkswagen, and discuss the concept of ‘strategy as learning’. In both cases, the companies’ strategies were viewed by their top executives as analytically sound,…
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Line of Sight Group: Proud Sponsors of PDMA ProductCamp Twin Cities 2018
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The count-down begins for ProductCamp Twin Cities 2018 at The Nerdery in Bloomington, Minnesota! This is another great opportunity for Line of Sight Group to keep a pulse on the needs of product managers, by attending and sponsoring local events. ProductCamp is a user-driven “unconference” that brings together people who are passionate about products and…
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Using Analytics to Stay Ahead of the Competition
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“As product strategists aiming to launch a new product or gain market share with a new enhancement, it is critical to be first to the finish line. The risk of losing the race can be in the millions of dollars and devastating to careers.” – Steve Schulz, Line of Sight Group President and Founder…
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Line of Sight Group: Proud Sponsors of SLA-MN & MALL Holiday Party
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One of the ways Line of Sight Group keeps current on trends is to attend and sponsor key events in the local market. Last month, we had a chance to learn what was on the minds of professional researchers by attending and sponsoring the SLA-MN (Minnesota Chapter of the Special Libraries Association) and MALL…
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Strategic and Competitive Intelligence Tips and Techniques
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Last week, Line of Sight Group partnered with the Strategic & Competitive Intelligence Professionals (SCIP) Association to deliver a panel discussion to explore how various organizational roles define and use intelligence to formulate strategy and execute go-to-market initiatives. The panel consisted of practitioners from several industries and across several roles. There were panelists and…
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SCIP Minnesota Presents: A Panel Discussion with Line of Sight Group, PDMA & CXPA Practitioners
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Line of Sight Group is proud to be part of SCIP Minnesota’s panel discussion later this month. President and Founder Steve Schulz will join other top experts in the competitive intelligence, product management, and customer experience arenas. The discussion will touch on and provide insight on common challenges, including the type of intelligence leadership…
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When Listening to the Market, One Plus One Can Equal Three
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I was talking with someone recently who wanted to accomplish three specific tasks – gather market intelligence, create competitive profiles and send out newsletters. As we talked further, we discovered that the three tasks were closely related. The conversation then shifted to what intelligence was needed and how would it be used? In this…
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Competing through Intelligence – The Journey to a More Proactive Strategy
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In my observation over the years in leading market research and intelligence efforts within organizations and then supporting them in a consulting role, I’ve observed how organizations tend to migrate along a ‘continuum’, based on their experience and skills in making data-driven strategic decisions. Phase 1: Surprise! The initial realization that organizations need better…